Eat & Play is a fictional rice product, centred around unique, eco-friendly packaging that doubles as a maraca, alongside bright and fun branding.

Eat & Play intends to engage a younger audience by allowing them an interesting and fun way to take part in the kitchen, using music.

The main part of the packing is made from a coconut shell. This along with its shape would make it distinctive in a supermarket setting.  

The rice itself sits inside the coconut part, which is joined to the handle. This is where the rice can be poured down through. It's the rice inside that makes the packaging come alive as a musical instrument, a maraca. 

With this children are able to make music, while helping to make dinner and bond with their family. 

The inner label includes a recipe and a song that children can use as a basis for their musical talent to unfold. 

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